Comcast Fined $33M for publishing unlisted customer information
Is your current VoIP provider keeping your information secure? Comcast has settled claims with customers in California after it had listed the phone numbers and contact information of clients which requested to remain unlisted.
Comcast has agreed to settle with the State of California over allegations it published the contact info—names, phone numbers, addresses—over a two-year period of approximately 76,000 Xfinity Voice VoIP subs who had paid for unlisted numbers…
The info was published by a third-party vendor (Targus, now Neustar), and the state concedes making the names public had been a mistake, a matter of not Comcast not flagging the numbers as nonpublished after a systemwide account number change. — via broadcastingcable.com
Here at Improcom customer data is kept safe through several layers of advanced security. What steps does your current provider take to make sure your data is not stolen, or worse sold directly to third parties? Continue reading to find out how Improcom works with top security companies to keep our data secure
What is your Data is worth to marketing companies?
Customer data can be broken down in three categories according to marketingprofs.com
. Anonymous – This customer information is usually a name and an e-mail address. It can be worth $0.10 to $0.20 cents per contact.
. Inferred – This type of customer information uses anonymous data and blends it with tracking what websites you visit and purchases you make to infer what products can be marketed to you. This data is often put together by marketing companies manually and can be resold at a higher rate than basic anonymous data
. Deterministic – This is the most expensive data that can be bought and sold, it is information that a customer directly gives a company, such as the information given to Comcast and can be resold for the highest price point. This data allows marketing companies to directly target you online and off.