Customer Relationship Management (CRM) is a metric used to measure how well your business responds and answers inquiries from customers. It is an excellent tool for improving and strengthening your business relationship with your customers via phone calls.
VoIP CRM integration compiles and organizes customer data, such as the length of calls and topics they inquire about right after the call. Aside from that, its user-friendly interface allows call agents to review a customer’s profile without asking for their specifics such as account numbers, making the customer service call feel more human, organized, and efficient.